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How to Make a Great Video for Your Business

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How to Make a Great Video for Your Business
Are you struggling with the decision of making a good video for your business? How do you take your idea from a thought in your head to a real video which can effectively market and brand your business? rnrnYou Tube has 1 billion 3 hundred million people using its service. 300 hours of video are uploaded to You Tube every minute! Approximately 5 billion You Tube videos are watched every day! Fifty percent of internet users look for videos related to the products or services because they would rather view a video than read about it. Research has shown that 95% of content is remembered once a video is viewed versus only 10 % retention when reading about the exact same thing in writing. Video marketing has the best ROI when it comes to online marketing! These numbers should encourage you to start video marketing your business. Assuming you have made the wise decision to make your first video how do you go about it? This post gives you great insight into what you need to consider and how to go about making a video for business. rnYour options are to hire a professional videographer with expensive equipment or you can do-it-yourself (DIY) at a lower cost with a little time and effort invested. If you are considering a professional, consider those who do weddings, parties, bar mitzvahs, and other similar celebrations. There are plenty out there but, don’t forget to check out their work and ask for recommendations to put yourself at ease with your final choice. Get several bids and be sure to do your research. Whichever way you go, keep in mind you will want your production to last a while as your main branding video. As a branding video make sure the result is a professional looking video which represents your business well. Don’t let cost be a deterrent to making a good video. However, before discussing the do it yourself options it needs to be stated that the content of the video must to effective in yielding a good ROI for your business otherwise why make it at all. Your video should incorporate several important things to convey your message to customers. rnYou may likely know the message you want to convey to consumers but make sure the script for your video includes these 7 things:rn1) Determine the purpose of the video and make sure your video incorporates the message you want to convey and to your viewers.rn2) Make sure you have a call-to-action for viewers to perform. This is the action you want viewers to take once they view your video like: ask them to check out your product, visit a web site or contact your business for more information.rn3) Decide on the audience you are addressing and use the appropriate tone in the video.rn4) Make sure your video solves answers to problems people are trying to solve. rn5) Include a statement that helps viewers to choose you like: “we have had 1 million happy customers” or “check this product there is no other like it on the market” or “customers continue to rave about it like hotcakes”. You may simply be include a customer in it who is completely enthusiastic and loves your brand.rn6) If you have a logo include it within the video to help brand your business. Don’t forget to include your URL.rn7) To finish off your video give it a great title and consider hash tagging it.rnrnProducing your videornrnAfter writing your script and storyboard there are many obvious questions you must answer prior to producing your video. You must first decide who will be in it. Will you be in it yourself? Who will edit? How and where do you publish it? How do you use it to promote your business?rnWhat is the concept for the original footage: the script, the graphics, the music, special effects (if any) and who will direct it. Remember videos that provoke an emotional reaction are likely to fair better for the business. rnConsider these things when making decisions about your video: Where and when to do the actual video? What time of the day will you shoot it (for lighting)? What type of lighting do you want? Will you do it indoors or outdoors? Will your video be shot live? If you choose to shoot live remember mistakes cannot be edited out therefore, you take what you get. There is no question that rehearsing the script is a good idea. You should rehearse your statements, questions, answers, call-to-action and character positions within the video and don’t forget to focus on the proper tone to address the viewers. rnHow long will your video be? When it comes to uploading to FTB it can only be a short 60 seconds video. However, keep in mind even a 30 second video can have a powerful and impactful message with a strong call to action that causes people to action. Take time to plan out a good video for your marketing. If it is your first or second video keep it simple. Once you know that your previous video productions are effectively promoting your business you can afford to take more of a chance on making a more complicated and complex video for subsequent marketing efforts. rnrnWhat to do with your videornrnOnce you have your final production you can post it on Facebook, Twitter, Instagram, You Tube, Tumblr, your website and most certainly within your FTB business profile. Your videos can be converted into GIF’s. GIF’s are videos without sound which loop over and over and have captions. Once you create the footage and audio, edit it, package it and then upload it to your FTB profile and other social media as you like. FTB Gold and Platinum Members can have a main business profile video and separately a sale or event video they can link to social media.rnrnWhat options are there to help you make your video?rnrnStock footage from sites on the web and footage taken with your camera on your phone can be used to make your video. If you use stock footage you may have to credit the creator or pay to borrow or use it. Your video can be made by utilizing infographics from blog posts, photos, and another context. Stock videos may be found on Creative Commons.org. A search of “free stock videos” will yield some websites like ShutterStock.com, Pexels, Pixabay and others. The videos on these sites can be used for personal and commercial use at no charge. A search of Face the Music, Yahoo Audio Search, BlogDigger, SingingFish and others will provide many audio selections for you video. Some of these sites even have video footage you can use. There are other pay sites for stock footage videos and audio music files.rnrnAnimated video is another option to consider. If you want an animated video Wyzowl.com creates animated videos from start to finish and they will also give you suggestions when it comes to your script. If you are into DIY sites like Animaker.com and Powtoon.com enable you to make studio quality videos. rnrnThere is an app for that.rnrnApps like GoPro and Quik Apps can be useful in helping you make and edit your video. The Lumen5 App can convert your slides, articles or text-to-video. iMovies, Windows Movie Maker, and Adobe Premiere Elements can be used to make stunning movies and for editing videos. Additionally, “Splice” on your iPhone or iPad can be used to create and edit videos with a professional quality result.rnrnThe Teleprompter Video App can help you keep your lines straight if you cannot remember them.rnrnThe Ganda App will make thumbnails for your video. A good thumbnail will draw interest to your video and cause more people to watch it.rnrnVideo market your business today and realize the power of video! Remember a good video is a great investment to increase your revenues and yield a phenomenal ROI.
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James Bank 5 years ago
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Gulberg Greens 6 years ago
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