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Service determines whether our businesses and destinations succeed or fail in the tourist and hospitality sector. However, some regularly provide better customer service. Why do they succeed in doing this, and how? As we examine the principles of customer service in the context of a cutthroat global tourist economy, this chapter will attempt to provide answers to these questions. the success or failure of our businesses and destinations depends on service (Lodging, accommodation, hotel) Delivering on the promises made to our visitors in BC's tourism marketing still requires excellent customer service.