Lakeside Social

At Lakeside Social, we understand the challenges of marketing in regulated industries because we’ve been there. Our agency was founded by Mark and Ben during their time working for a leading knife company. Time and again, we were frustrated by agencies that didn’t understand the unique problems our brand faced. After speaking with others in the industry, it became clear this was a common struggle. That’s why we created Lakeside Social—to give outdoor brands expert strategies that navigate restrictions and deliver real results.