How to Launch Specials for Silver, Gold and Platinum Members
Promoting your business is quite easy with FTB. Launching a sale or event can affect your bottom line, daily. To promote by sale or event follow the instructions below:1. Log into your business profile dashboard page. 2. Click on the word “Specials” on the top or right side of the page. 3. Click on the blue “+ Add Special” button.4. On the specials page select from the drop down list the business location you want to display the special(s).5. Click on the appropriate type of special you want to add. Note that the words “Deal” and “Event” are blinking on the upper left side of the page. If “Deal” or “Event” has a white background, it is not selected. Clicking on “Deal” and you will see a red background, but when you click on “Event” a blue background will be seen. 6. Select the one you want to add and then enter a title for your special.7. Enter a description of your special with up to 260 characters or less.8. Upload an HD photo for your special (silver, gold or platinum members). Gold and platinum members can upload a HD video.9. Always put an exact start time and date and the exact time and date for the sale or event. Select the appropriate start date from the pop-up calendar or click in the box and type in the date in the correct format.10. Select the appropriate start time from the pop-up clock selector or enter it by typing just as you see in the select pop-up selections.11. Select the appropriate end date from the pop-up calendar or by simply clicking in the box, type in the date.12. Select the appropriate end time from the pop-up clock selector or enter it by typing just as you see in the select pop-up selections.13. Once you have entered everything just as you want it, click the save button at the bottom left of the page. 14. After clicking the save button wait for the for the special to activate. It may take a minute or two to activate depending on whether the upload is a photo or video. A successfully added special will show a yellow banner saying, “Special has been added.” You may then navigate away from or exit the page.15. To share your special with your social media page, click the “Share” button in the special’s box, then enter the link to your selected social media account and post it to your page. 16. To delete the special, simply click the “X” button within any special box to delete it.
• Your website biz profile visitors will see Events displayed in a blue rectangular box, and Deals will be seen in a pink rectangular box to avoid any confusion with the type of promotion. On the app, deals and events are displayed within a white background.• Specials, on the FTB website and on the app, will start blinking from the moment you post them to let users know the business is launching and announcing them. The blinking will stop once the special has ended based on the end date and time. Additionally, specials which have ended but are not deleted from your profile will state that the deal or event has expired or ended to prevent any consumer confusion and the counter will reveal the number (1 or 2) still posted within your profile. • All specials can be edited (i.e.: extend or end the special by simply clicking the edit icon (pencil like icon) of the particular special. They can even be reactivated this way if you decide to reuse the same special.• Special note: It costs nothing additional to offer a deal or event, so do it often. The public will perform a search for businesses having sales or events because everyone likes a sale or special event. This is a win-win for your business and the general public. Specials are a fantastic way to drive more traffic to your business and increase revenues and improve your brand. Have fun with it!• Deals and events are limited to 2 of each, for a total of 4, at any one time with any biz profile. If you attempt to add another one of either when there are 2 already posted, an error message will display indicating you must delete one before another can be added. • You are in control! Get Your Biz ON with FindTheBiz.com!
Some helpful tips for launching a special:
*The most effective way to get consumers and patrons to act on sales events is to create a sense of urgency and need for immediate action. For example, sales that begin and end the same day or within 3 days are amazingly effective. These create impulse purchases that work. Sales that indicate there is a limited number available like, “hurry supplies are running out or while supplies last” are also effective. People spend money based on their emotions… it is called emotional spending and the fear of missing out (FOMO). Current trends of FOMO marketing are being used to indicate that products will no longer be manufactured and unavailable after they run out, therefore, get yours by or before the end of a week or month because no more will be sold/or only a limited number will be sold.
Here are a few stats to keep in mind to help make sales/deals successful: 60% of millennials make purchases because of FOMO – offering limited time offers creates a sense of urgency (Unlock the Power of FOMO Marketing Examples – Farjad Taheer on May 16th, 2023)Statistics reveal 80% of people shopping will capitulate for a deal. 92% of folks look for deals when shopping. Research reveals 5-week sales are the most optimum for increasing your profits. – (Data Reveals how long You Should Run Your Discount Campaign – Caitie Gonzalez, March 16th, 2021) Some key words to use in your sale description which are very effective in getting consumers to act are: you, trust, discover, powerful, immediately, more, new, today, save, effective, best, limited, giveaway, hurry, money, bonus, deadline, discount, exclusive, cheap, last chance, final– 33 Power Words that Make People Buy Immediately (and why) - Rokon Ahammed
